• Spearheaded innovative campaigns like "Be a Pro at Home" and partnerships with Braindead, The Barista League, Third Wave Water, and Clive Coffee.

• Increased retained followers by 80% in four months while cutting ad spend to less than 25% of the previous budget.

• Strengthened distributor and dealer relationships through tailored promotions, enhancing enthusiasm and most importantly generating sales for Rancilio Homeline products.

As the Homeline Brand Manager for Rancilio Group North America, I oversaw the strategic development and execution of tailored marketing campaigns focusing on the lifestyles and aspirations of the growing number of home coffee enthusiasts.

• Developed a unique brand voice through value-driven insights and targeted KPIs, driving customer acquisition and loyalty.

• Created engaging content, including short- and long-form video tutorials, to educate and connect with the audience.

• Collaborated with manufacturers like Mahlkonig, Anfim, Hey Cafe, Slayer, La Marzocco, and more to align product messaging with partner goals and consumer needs.

• Executed strategic activations including joint event sponsorships, CoffeeFest and SCA EXPO events, and equipment roadshow tours.

As the Director of Marketing at Black Rabbit, I led tailored campaigns that combined modern storytelling with instructional design. My approach to crafting a unique voice for Black Rabbit focused on blending engaging content, such as short and long form video tutorials, with value driven insights and targeted KPIs. This resulted in not only increased engagement and lead generation but successful customer acquisition and loyalty.

Working closely with different manufacturers, such as Mahlkonig, Anfim, Hey Cafe, La Marzocco, and more, I made sure the pipeline from ideation to final product met partner goals and consumer needs. This ranged from joint sponsorships to activations at CoffeeFest and SCA EXPO as well as the equipment roadshow tours.

Four Letter Word is a world recognized cafe and roaster with locations in Chicago and Türkiye. Through my time with Four Letter I crafted photo content for their Chicago cafe located on the border of Logan Square and Avondale.

• Produce Create & Cultivate activation at House of Vans Chicago.

• Create content for partnerships such as with Mississippi Records.

During my time at Stumptown, I led community engagement in Chicago, helped create digital content, and managed activations both locally and nationally. From Pickathon Music Festival to SCA Expo and Do Division Chicago, I helped bring Stumptown’s unique approach and connect it with a new wave of enthusiastic consumers and industry pros in the Chicago Market and beyond.

Sprudge Media Network is a leading digital publication covering coffee & wine culture, news, and events.

As a writer for Sprudge covering the Chicago coffee community and beyond I helped break news, feature local companies, and convey the diversity in Chicago's coffee and specialty beverage culture.

Article - Everybody’s Busy: Fusing Music, Art and Coffee In Chicago’s Pilsen Neighborhood

Photos - Crush The Rush 2 Chicago Boogaloo

Photos - Everybody’s Coffee In Chicago Share’s The Love

Photos - Diversey Wine Is Now Open In Chicago

Article - 5 Coffee Cocktails 5 Chicago Bars

Article - Metric Coffee Roasting In An Incubator

Article - After Gentrification Claims, A Closer Look at Bowtruss

Article - Recipe: Acadia’s American Corretto

New Gotham was a Not-for-Profit coffee community in Chicago dedicated to fostering education, connection, and collaboration among coffee professionals and enthusiasts. As President and Marketing Chair, I shaped the community’s voice, creating engaging content that brought baristas and coffee lovers together. I led event marketing, designed branding materials—including the New Gotham logo—and built relationships with media outlets to amplify our reach. Through social media engagement and thoughtfully curated events, I helped showcase the depth and diversity of Chicago’s coffee culture while creating opportunities for learning and collaboration within the industry at large.

Scone City, opened in April 2015, is a bakeshop and espresso bar located in Wicker Park. Scone City's goal is to reinvent the notion of the classic English pastry toward elevated baked item. This also carries over toward the coffee bar to elevate the bakery coffee toward another level carefully crafted coffee and espresso drinks.

Focus on freshly baked scones, coffee craft, and design/layout.

Passion House Coffee Roasters are a micro coffee roaster located in the Fulton Market corridor. As part of Passion House I helped usher in new branding from the previous multi-color cardinal logo.

Focusing on a new "genre" classification system to break down complex notes into familiar categories/genres consumers would recognize. This spanned from social media networks, website redesign, customer and wholesale relations, print media, and in-house documents.

Chicago Gold Snacks was started in 2008 with the idea of bringing high-quality Chicago-style popcorn packaged directly to the consumer. Helping start the company gave a ground level upstart toward business from day to day operations, sales, customer relations, promotional media, and beginner social media.